11 tips for building a brand

1. Define your brand positioning

2. Develop your offerings

3. Conduct audience research

4. Make your brand name official

5. Create a brand logo

6. Pick a brand slogan

7. Write your brand story

8. Shape your brand identity

9. Promote your brand

10. Manage your brand

11. Know when to rebrand

    

How does branding work?

Effective branding shapes the customer and align with the unified brand identity. In additon to how the shopping experience looks and sounds, think about how you want it to feel. Focus on creating a clear annd united perspective across websites.